TV without Frontiers: but without adverts, product placement?

The Culture Committee of the European Parliament backed the directive on audiovisual media services on the 11 December 2006, while also adopting some important amendments. The draft aims to update the 1997 'Television without Frontiers' rules in line with new developments in audiovisual technology and advertising, particularly the ongoing transition from analogue to digital broadcasting. On the controversial issue of product placement, MEPs chose to permit it only in a limited range of cases.

• Primary Source

European Parliament: Info, 14.11.06: Television in the digital age: MEPs adopt a new approach to product placement http://www.europarl.europa.eu/news/expert/infopress_page/039-12616-317-11-46-906-20061113IPR12607-13-11-2006-2006-false/default_es.htm

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