Turkey’s Potential as a Soft Power: A Call for Conceptual Clarity

Soft power is based on attraction and the ability to persuade others to further one’s goals. The key sources of soft power are said to derive from one’s culture, democratic political system, and fair-minded foreign policy. Yet it is often left unsaid that soft power is a Weberian archetype. All the three of the above sources are ideal types; they may not necessarily exist in complete forms, because one’s culture, political system and foreign policy are all subject to flaws, weaknesses and gaps. In order for Turkey to project its soft power in turbulent neighborhoods like the Middle East and Central Asia, and indeed as a matter of strategic policy in general, it is vital to have a strong conceptual clarity first. Only then can soft power be applied by going beyond attraction and persuasion purely. Home grown reforms that are strong, ethical, and sustainable, for example, can be sources of appeal and attraction to the Middle East and Central Asia too, given that both regions long to see good governance and exemplary leadership