The Role of the EU in an Emerging New World Order in the Eyes of the Chinese, Indian and Russian Press

Abstract:

One of the major global challenges that the EU currently faces is the establishment of a multipolar world order with Emerging Powers — Brazil, Russia, India, China and South Africa — as prospective cooperation partners. News media is the key information gatekeeper. Therefore, this research probes the EU’s place in the emerging world order by scrutinizing the visibility and framings of the EU’s dyadic relations with China, India and Russia in the daily coverage of leading press in these three ‘rising powers’. We investigate the importance newsmakers ascribe to the EU’s dyadic interactions at the time of the Euro debt crisis in terms of volume, intensity and evaluation of EU representations and link this analysis to issue areas reported (political, economic, social, environmental or developmental). The results are discussed in the context of the importance of external perceptions studies for informed dialogue between modern-day ‘Great Powers’.