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Abstract:
The aim of this research is to analyze how Turkey is portrayed by the British media. This study uses discourse analysis to examine Turkey’s portrayal in two British daily newspapers, namely the Guardian and Daily Telegraph, and takes a detailed look at news items published between September 2004 and December 2005. The portrayal of Turkey in the western media helps us comprehend the stereotypes and images at work in the types of cognition European countries have about Turkey. Understanding this portrayal contributes to the development of new projects, strategies and tactics to remove negative images and mental obstacles in the minds of Europeans who remain less than enthusiastic about accepting Turkey’s inclusion in the European Union. The deeply rooted conceptions and historical concerns held by European societies regarding Turkey – a country which has been trying to join the EU since 1963 – will be the main emphasis of our examination in this paper.
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