The origin of content provided by video on demand services in the European Union

This study provides a representative panorama of the video on demand offering (VoD) available in European markets. It shows some broad trends of VoD services playing a role in representing Europe’s cultural diversity and in promoting European cinematic heritage. In its conclusions, the study reveals that although American programmes are widely represented in European VoD catalogues on offer, they are not excessively over-represented compared to those being offered in theatres and even less so compared to the programmes broadcast on European television stations.