The horticulture sector in the European Union

Horticulture is the science or art of cultivating fruits, vegetables, flowers, or ornamental plants. Whatever it's growing, eating or trading, the European Union (EU) is a major player in world horticulture. Across the EU there are wide regional variations in the types of produce grown, from the cabbages and turnips of northern Europe to the citrus fruits of Greece. The EU is also a leading importer and exporter of fruit and vegetables.

Production in the EU is characterised by rapid and significant fluctuations in supply and demand for products which are, on the whole, highly perishable. This creates challenges for EU policy-makers and influences the type of assistance provided. EU policy is aimed at encouraging growers - whether of fruit, nuts or flowers - to improve both their product quality and their marketing.