Swedish ads urge EU alcohol curbs

Sweden has launched an advertising campaign to try to convince the EU that Scandinavia's restrictive alcohol policies produce health benefits. Produced by Systembolaget, the Swedish Alcohol Retail Monopoly. Systembolaget exists for to minimise alcohol-related problems by selling alcohol in a responsible way, without profit motive.

Systembolaget http://www.systembolaget.se/Applikationer/Knappar/InEnglish/

Systembolaget: Dear Mr Barroso campaign film, 2005 http://www.dearmrb.se/

WHO: Europe: Health topics: Alcohol use http://www.euro.who.int/en/health-topics/disease-prevention/alcohol-use

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