Strategies for Central and Eastern Europe

Book abstract:

'Strategies for Central and Eastern Europe' analyses the development of effective global, regional and country strategies for the specific conditions and transformation of the post-communist countries of Central and Eastern Europe. The dramatic political changes of the 1990s were swiftly accompanied by high levels of foreign investment. However, many multinational companies are still grappling with the integration of the region into their global strategy. This book responds to their difficulties and provides a framework for the development of successful global, regional and country strategies.

Chapters by regional experts from ten countries provide specific practical guidance on the local economic, trade, institutional and cultural factors affecting successful implementation. They look at Hungary, Poland, Czech Republic, Slovak Republic, Slovenia, The Baltic States, Romania, Bulgaria and the Ukraine. Star ratings summarise the opportunities in each country and include lists of top investors, exporters, multinationals and local companies in the region. Andrzej Kozminski is Professor at the Academy of Entrepreneurship and Management, Warsaw, Poland. George Yip is Beckwith Professor of Management Studies in Marketing and Strategy at the Judge Institute of Management Studies, University of Cambridge.