Strategic Communication and the Marketization of Educational Exchange

All Azimuth: A Journal of Foreign Policy and Peace

All Azimuth, journal of the İhsan Doğramacı Peace Foundation’s Center for Foreign Policy and Peace Research at Bilkent University, Ankara, Turkey. It provides a forum for academic studies on foreign policy analysis and peace research as well as theoretically-oriented policy pieces on international issues.

It particularly welcomes research on the nexus of peace, security and development. It aims to publish pieces bridging the theory-practice gap; dealing with under-represented conceptual approaches in the field; and making scholarly engagements for the dialogue between the 'centre' and the 'periphery'. We strongly encourage, therefore, publications with homegrown theoretical and philosophical approaches. In this sense, All Azimuth aims to transcend the conventional theoretical, methodological, geographical, academic and cultural boundaries. All Azimuth is published two times a year by the Center for Foreign Policy and Peace Research.This article describes how the marketization discourse that typifies U.S. strategic communication also influences the meanings and practices of educational exchange. Through an analysis of five presentations and 34 program evaluations provided by the U.S. State Department’s Bureau of Educational and Cultural Affairs, this article explores the risks associated with marketization discourse for the development of mutual understanding and peace.

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