Staying loyal or leaving the party? How personality traits help explain vote switching

Why are some citizens more likely to change their vote choice? Bert Bakker, Robert Klemmensen, Asbjørn Sonne Nørgaard and Gijs Schumacher show that vote switching is associated with citizen’s personality traits. Looking at UK and Denmark, they find that openness helps explain vote switching in both countries. In Denmark having a more extrovert personality is associated with party loyalty, but this does not hold for the UK.

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