Soft Power in Hard Concrete: the Berlin Congress Hall, the Cold War and the Building of Transatlantic Relations

Commencing with a discussion of architecture as a component of soft power along five criteria, it goes on to examine the planning of the Congress Hall and the significance of its unique design vocabulary. The article concludes that the building, strategically located near the sector borders separating East and West, represents a concrete embodiment of US soft power. Although not an official representational building, the Congress Hall has thus served as a political, cultural and ideational ‘embassy’ of the United States and a major building block in German–American relations up to the present.