Press Release: Mergers: Commission approves coffee joint venture between DEMB and Mondelēz, subject to conditions

Following an in-depth investigation, on 5 May 2015 the European Commission approved under the EU Merger Regulation the proposed creation of a joint venture between two of the world's leading coffee manufacturers - D.E. Master Blenders 1753 B.V. (DEMB) of The Netherlands and Mondelēz International Inc. of the US.

The approval was conditional on implementation of commitments to address the Commission's concerns that the transaction, as initially notified, would have led to price increases in roast and ground coffee products in France, Denmark and Latvia, as well as in filter pads in Austria and France.

To address these concerns Mondelēz will sell its Carte Noire business across the European Economic Area (EEA), while DEMB will sell its Merrild business across the EEA and license its Senseo brand in Austria.

ESO: Background information: Mergers: Commission opens in-depth investigation into coffee joint venture between DEMB and Mondelēz http://www.europeansources.info/record/press-release-mergers-commission-opens-in-depth-investigation-into-coffee-joint-venture-between-demb-and-mondelez/

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