Press Release: Judgment in Joined Cases C-236/08 to C-238/08. Google France and Google Inc. et al. v Louis Vuitton Malletier et al.

Google has not infringed trade mark law by allowing advertisers to purchase keywords corresponding to their competitors’ trade marks. Advertisers themselves, however, cannot, by using such keywords, arrange for Google to display ads which do not allow internet users easily to establish from which undertaking the goods or services covered by the ad in question originate.