Press Release: Judgment in Case C-562/15. Carrefour Hypermarchés SAS v ITM Alimentaire International SASU

Author (Corporate)
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Series Details No.12,2017 (08.02.17)
Publication Date 08/02/2017
Content Type

Comparative advertising based on prices as between shops having different formats and sizes is unlawful in certain circumstances.

Such advertising is also liable to be misleading if the consumer is not informed clearly in the advertising itself of the difference in format and size of the shops in respect of which the comparison is being made.

Source Link Link to Main Source http://curia.europa.eu/jcms/upload/docs/application/pdf/2017-02/cp170012en.pdf
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