Press Release: Competition: Commission makes commitments from Coca-Cola legally binding, increasing consumer choice

The European Commission on 22 June 2005 adopted a decision under EC Treaty competition rules that renders commitments from Coca-Cola concerning carbonated soft drinks legally binding. These commitments, which were to remain in force until 31 December 2010, were aimed at increasing consumer choice in shops and pubs by, for example, preventing Coca-Cola from entering into exclusive agreements with shops and pubs, offering them target or growth rebates or forcing them to take less popular products with its stronger brands.

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