Press Release: Commissioner Mariann Fischer Boel visits China to promote ‘Tasty Europe’

Mariann Fischer Boel, Commissioner for Agriculture and Rural Development, will visit China from Monday, 18th May until Friday 22nd May to promote the quality and diversity of European food and drink. The Commissioner will be accompanied by a delegation of 11 top executives from food and drink companies from across the European Union, representing an annual turnover of around €27 billion, under the 'Tasty Europe' banner. The business representatives have been selected taking into account products where there already is an EU presence on the Chinese market and where there is significant potential for growth in the future. The main objective of the visit is to spearhead a promotional effort to increase joint business opportunities in the agri-food sector between the EU and China.