| Author (Corporate) | European Commission: Press and Communication Service |
|---|---|
| Series Title | Press Release |
| Series Details | IP/05/606 (26.5.05) |
| Publication Date | 26/05/2005 |
| Content Type | News |
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To mark UN World No Tobacco Day (31 May 2005), the European Commission unveiled the next phase of its 'HELP' anti-smoking campaign - an EU-wide TV advertising campaign that seeks to 'de-normalise' the deadly habit. By substituting cigarettes with party-whistles in three everyday situations, the adverts show the abnormality of smoking and the problems it poses. The aim of the campaign is to show that help is available to those addicted to, vulnerable to or affected by smoking. The advertisements do not intend to condemn smokers and young people but instead focus the ridicule on the cigarette itself. |
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| Source Link | http://europa.eu/rapid/pressReleasesAction.do?reference=IP/05/606&format=HTML&aged=0&language=EN&guiLanguage=en |
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| Subject Categories | Health |
| Countries / Regions | Europe |
