Author (Corporate) | United Kingdom, Scotland: Scottish Executive |
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Series Title | News Release |
Series Details | 18.2.04 |
Publication Date | 18/02/2004 |
Content Type | News |
First Minister of Scotland, Jack McConnell, on 18 February 2004, launched VisitScotland's new European tourism campaign during a visit to Paris. VisitScotland is Scotland's national tourism board. The new pan-European campaign was born out of consumer research in key European markets ( France, Germany and Spain) which showed that tourists were looking for a taste of a 'different life' and were keen to get to know Scotland through its people. |
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Source Link | Link to Main Source http://www.scotland.gov.uk/News/Releases/2004/02/5082 |
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Subject Categories | Business and Industry |
Countries / Regions | United Kingdom |