Press Release: Campaign to attract European tourists

Author (Corporate)
Series Title
Series Details 18.2.04
Publication Date 18/02/2004
Content Type

First Minister of Scotland, Jack McConnell, on 18 February 2004, launched VisitScotland's new European tourism campaign during a visit to Paris. VisitScotland is Scotland's national tourism board. The new pan-European campaign was born out of consumer research in key European markets ( France, Germany and Spain) which showed that tourists were looking for a taste of a 'different life' and were keen to get to know Scotland through its people.

Source Link Link to Main Source http://www.scotland.gov.uk/News/Releases/2004/02/5082
Related Links
Website: Scottish Tourist Board: Visit Scotland http://www.visitscotland.com/

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