| Author (Corporate) | European Commission: DG Communication |
|---|---|
| Series Title | Press Release |
| Series Details | IP/06/1565 (15.11.06) |
| Publication Date | 15/11/2006 |
| Content Type | News |
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The European Commission launched the “AIDS - Remember me?” campaign website on 15 November 2006, paving the way for a “Night of the HIV/AIDS TV commercials” to be held at the Kinepolis cinema in Brussels on 30 November, the eve of World AIDS Day. Through the web site, {http://www.aids-remember-me.eu} , the public can view and vote for the best clip from a selection of HIV/AIDS awareness commercials produced by EU Member States. The Commission’s awareness raising campaign also includes a contest for the best screenplay for an HIV/AIDS TV commercial, with the winner seeing the production of their clip financed by the European Commission, and allows web surfers to comment via a video blog. The campaign will culminate in the “Night of the HIV/AIDS TV commercials”, at which EU Health and Consumer Protection Commissioner Markos Kyprianou will announce the winner of the ‘best EU HIV/AIDS awareness clip’. In partnership with MTV, ‘La Nuit des Publivores’ and Kinepolis, the Commission event will invite the audience of young people, media and representatives of HIV/AIDS awareness NGOs to vote by SMS for the best clip from the selection screened on the night. The campaign also includes a giant banner on the Commission’s Berlaymont headquarters from 20 November, as well as posters and postcards with the logo and slogan. The aim of the Commission’s campaign is to urge young people in particular to remember that HIV/AIDS is still with us and to protect themselves. The slogan also invites people to remember those who lost their lives to the disease. A recent Eurobarometer survey revealed widespread ignorance about the basic facts about HIV/AIDS. HIV/AIDS infections are on the rise in Europe, 50% of new cases are among people aged 15-25, and the most common way of transmission is heterosexual intercourse. |
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| Source Link | Link to Main Source http://europa.eu/rapid/pressReleasesAction.do?reference=IP/06/1565&format=HTML&aged=0&language=EN&guiLanguage=en |
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| Subject Categories | Health |
| Countries / Regions | Europe |
