New ‘Audiovisual without Frontiers’ Directive

The European Commission unveiled on 9 March 2007 a consolidated text of the modernised 'Television without Frontiers' Directive. After a first reading in the European Parliament and the Council, there is now broad agreement with the Commission about the future legal framework for Europe's audiovisual sector. The new rules, which have been called for especially by the European Parliament, are a response to technological developments and create a new level-playing field in Europe for emerging audiovisual media services (video on demand, mobile TV, audiovisual services on digital TV). European TV- and filmmakers will be given more flexibility to produce digital content which they can then make freely available to consumers thanks to advertising. The new Directive reaffirms the pillars of Europe's audiovisual model, which are cultural diversity, protection of minors, consumer protection, media pluralism, and the fight against racial and religious hatred,. The Commission also proposes to ensure the independence of national media regulators. The consolidated text of the new Directive will now go into a second reading by the European Parliament and Council.