Memo: Pan-European Cultural Routes: A journey through Europe’s shared cultural heritage

Europe offers a wide variety of cultural tourism itineraries that, crossing several regions or countries, provide a living example of the rich and impressive European common heritage. With the promotion of cultural itineraries, the European Commission aims to raise awareness on the need for a new kind of tourism, which is respectful of the environment, of the natural and cultural heritage and of the local traditions.

European Commission Vice-President Antonio Tajani will highlight the Commission’s achievements and efforts to promote cultural tourism and cultural itineraries at the Crossroads of Europe conference, part of the first European festival on cultural routes. It debuts this year in Pavia, Italy (6-10 June 2012) as the first in a series to be hosted at the intersection of different European cultural routes.