Mars to axe child-targeted adverts

Masterfoods, the makers of Mars and Snickers chocolate bars, is to stop marketing confectionery to children younger than 12 by the end of the year - the first time a major foodmaker has set such a high global age threshold for such products. The move by Masterfoods, one of the world's top 30 advertisers, is the biggest shift in marketing policy by a large food group since European Union officials threatened companies with regulation in 2005.