Languages ‘help build trust’ in trade, business relations

Companies that learn the language of the countries they do business with will thrive in the future, making it easier to build trust relationships and helping them to understand how people think, according to Martin Hope, head of an EU project called 'Language Rich Europe'. He spoke to EurActiv in an interview.

• Primary Source

British Council: Language Rich Europe http://www.language-rich.eu/

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