Internet and consumer privacy: Considering the FTC’s ‘do not track’ proposal

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Series Details Vol.46, No.5, September-October 2011, p270-274
Publication Date September 2011
ISSN 0020-5346
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The digital economy relies on the collection of personal data on an ever-increasing scale. Regulations have to be found which can provide an optimal balance between consumers' interest in privacy and the benefits from innovations that rely on the largely invisible collection, retention and sharing of consumer data. The article discusses current US reform proposals and their relevance for the ongoing debate in Europe.

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