Influence pedlars must try harder

Author (Person)
Series Title
Series Details 30.4.03, p13
Publication Date 30/04/2003
Content Type

An opinion poll of senior European Commission officials by Wirthlin-Europe and commissioned by Burson-Marsteller/BKSH, reveals that while lobbyists do not do a bad job, there is much room for improvement. Some companies may not be getting value for money when it comes to conveying their message to the people who really count.

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