Governments need a more convincing narrative if they want to sway the public debate on TTIP

If successfully concluded, the Transatlantic Trade and Investment Partnership (TTIP) would be the most ambitious free trade agreement in history. Dennis Novy writes that while the potential benefits from liberalised transatlantic trade are large, getting there will be an arduous process, with significant difficulties still to be overcome.

ESO: Key Source: Transatlantic Trade and Investment Partnership (TTIP) http://www.europeansources.info/record/transatlantic-trade-and-investment-partnership-ttip/

ESO: Background information: The Free Trade movement's hypocrisy http://www.europeansources.info/record/the-free-trade-movements-hypocrisy/

EurActiv, 12.03.15: German industry slashes estimates of EU-US trade deal http://www.euractiv.com/sections/trade-society/german-industry-slashes-estimates-eu-us-trade-deal-312839

EurActiv, 16.03.15: EU to step up TTIP communication efforts http://www.euractiv.com/sections/trade-society/eu-step-ttip-communication-efforts-312920

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