Evidence review: Social marketing for the prevention and control of communicable disease

This report provides a summary of social marketing for the prevention and control of communicable disease, with particular reference to the European context. It concludes that the international evidence base shows that social marketing can be an effective approach to behaviour change, and although the European evidence is limited, there have been some promising efforts in the area of hand hygiene and sexual health interventions.

ECDC: Technical Report: Evidence review: Social marketing for the prevention and control of communicable disease http://www.ecdc.europa.eu/en/publications/Publications/Social-marketing-prevention-control-of-communicable-disease.pdf

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