European Mobile Broadcasting Council (EMBC) – Opening meeting, Brussels, 11 July 2006

European industry is setting up the European Mobile Broadcasting Council (EMBC) in order to develop a common vision for the development and implementation of mobile broadcasting in the EU. This initiative is a response to Information Society and Media Commissioner Viviane Reding's call in Hannover on 8 March 2006 to develop recommendations for the introduction of mobile broadcasting in Europe. Participation in EMBC is open to any stakeholder, who has an interest in introducing mobile broadcasting successfully to the EU.