European children exposed to less food advertising on TV

According to independent data from Accenture Media Management published in March 2014, there was a decrease in the amount of food marketing that European children are exposed to on TV during the last 10 years.

On average, children across the EU were in 2014 exposed to 31% fewer advertisements for EU pledge products on TV across all programming.

• Primary Source

Website: EU Pledge http://www.eu-pledge.eu/

ESO: Background information: Marketing of foods high in fat, salt and sugar to children: update 2012–2013 http://www.europeansources.info/record/marketing-of-foods-high-in-fat-salt-and-sugar-to-children-update-2012-2013/

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