Council conclusions on support for influencers as online content creators

Summary:

Conclusions adopted by the Council of the European Union on 14 May 2024, addressing the rise of influencers as part of the European Union's (EU) media ecosystem and setting out ways to support them as online content creators.

Further information:

The conclusions highlight the impact, both positive and potentially harmful, of influencers on the online content and information that Europeans consume, and put forward a number of suggestions aimed at fostering media and digital literacy and responsible behaviour among influencers, including minors (known as ‘kidfluencers’).

The conclusions were adopted at a meeting of the Education, Youth, Culture and Sport (EYCS) Council on 14 May 2024, and published in the Official Journal on 23 July 2024.

Official

General Secretariat of the Council (EU): Education, Youth, Culture and Sport Council, 13-14 May 2024 https://www.consilium.europa.eu/en/meetings/eycs/2024/05/13-14/

Council of the European Union: Press Release, 14/05/2024: Influencers in the EU: Council calls for increased support to encourage positive impact https://www.consilium.europa.eu/en/press/press-releases/2024/05/14/influencers-in-the-eu-council-calls-for-increased-support-to-encourage-positive-impact/

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News

EurActiv, 23/01/2024: Belgian presidency reinforces call to regulate influencers at EU level https://www.euractiv.com/section/platforms/news/belgian-presidency-reinforces-call-to-regulate-influencers-at-eu-level/

Politico, 23/01/2024: EU targets online influencers’ growing power https://www.politico.eu/article/online-influencers-growing-power-in-eu-cross-hairs/

EurActiv, 18/03/2024: Council strengthens call to make influencers accountable for their actions https://www.euractiv.com/section/competition/news/council-strengthens-call-to-make-influencers-accountable-for-their-actions/

The Brussels Times, 14/05/2024: Council of EU calls for greater support for influencers under 18 https://www.brusselstimes.com/1045336/council-of-eu-calls-for-greater-support-for-influencers-under-18

France24, 14/05/2024: EU to encourage influencers to have 'positive' impact https://www.france24.com/en/live-news/20240514-eu-to-encourage-influencers-to-have-positive-impact

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Commentary and Analysis

Bird&Bird: Insights, 12/06/2024: Supporting Responsible Influencer Content: EU's New Recommendations https://www.twobirds.com/en/insights/2024/uk/supporting-responsible-influencer-content-eus-new-recommendations

Osborne Clarke: Marketing Law, 27/06/2024: Council of the EU calls for support for influencers https://marketinglaw.osborneclarke.com/advertising-regulation/council-of-the-eu-calls-for-support-for-influencers/

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