Communication handbook: Changing consumer behaviour towards increased prevention of textile waste

Any communication strategy must answer the basic questions who should communicate what to whom and with what effect. This communication handbook only includes suggestions, which the project partners and potential partners can implement at low or practically no cost.

Fact and figures relating to the environmental footprint of textile consumption in general and textile production in particular are not commonly known. As the actual figures, for instance the fact that it takes approximately 10 bath tubs of water to produce a single t-shirt, will probably be quite surprising for most consumers, a communication effort or awareness campaign emphasizing and illustrating the hard facts makes perfect sense. In order to maximize the effectiveness of such a campaign, any recommended solutions and call to action must be preceded by information about the nature, volume and relevance of the problem. This information and the specific facts and figures are gathered in the background report produced as a part of this project.

• Primary Source

ESO: Background information: Changing consumer behaviour towards increased prevention of textile waste: Background report http://www.europeansources.info/record/changing-consumer-behaviour-towards-increased-prevention-of-textile-waste-background-report/

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