Businesses raise their internet profile by using social media

This article presents recent statistics on the use of social media by enterprises in the European Union as part of their strategy for integrating information and communication technologies (ICT) in their business. Social media refer to internet based applications such as, for instance, social networks, blogs, multimedia content-sharing sites and wikis. In principle, enterprises use social media for image building or for marketing products but more generally in order to reach an audience in ways that the audience wants to be reached.