brics Diplomacy within and beyond Russia: The Fifth brics Summit through the Screens of Three Russian Television Channels

Abstract:

This article explores the discourse around the events of the Fifth brics Summit, as constructed through Russian media coverage across three channels: Russia Today (rt); Channel One Russia (1tv ru); and Russian Television International (rtvi).

Through comparative analysis of how the brics Summit was portrayed by different channels, the article aims to highlight the influence of the Russian political discourse, the national media ecology, and the television companies’ missions and agendas in shaping Russia’s image within the brics Summit’s media coverage.

The study explores this image through the lens of Russian public diplomacy and tries to evaluate the Russian government’s effectiveness in communicating its political messages to national and international audiences.