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Abstract:
This article is concerned with the development of television in Europe in the context of commercialization and the complex global-local nexus defining contemporary cultural spheres. It is argued that since the mid 1980s the trajectory of European television, notwithstanding local particularities, has been defined by an underlying trend towards transnationalization and approximation. The aim of this article is to demonstrate that this also includes audiovisual content, the most contended area of debate. Since the mid 1990s both the success of local productions across channels and continuous effort by international television channels to localize their offerings have been used to contest the transnationalization of television across Europe. This view is disputed, with trends in entertainment programming being used to reveal the content, together with ownership structures and channel offerings, is increasingly shared and assimilated across borders.
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