Advertising

Single Market Review:
During 1997 EUR-OP and Kogan Page have been progressively publishing the titles in the major new series Single Market Review. This is a set of thirty nine volumes detailing the results of an exercise undertaken by the European Commission in 1996 assessing the progress made in implementing the Single Market Programme (SMP). The thirty nine volumes look at specific business sectors or Single Market issues, plus a business survey. Each report has been compiled by leading subject experts and co-ordinated by the Commission.

The first titles published in the series were described in 'Recent publications of interest' in European Access, No.3, 5 and 6, 1997. Recently, there has been a positive flood of new titles, brief details of which are noted below.

European Commission, DG XV/II
Advertising
The Single Market Review, Subseries II:
Impact on Services, Vol.7
EC/Kogan Page, 1997
ISBN: 92-827-8783-4 (EC)/ 0-7494-2319-6(Kogan Page)
EC, No.C1-68-96-007-EN-C
Price: € 48.00/ £40.00

The objective of this research was to carry out a quantitative and qualitative assessment of the impact of Single Market integration on the organisation and performance of the advertising services sector.