Research*EU Magazine | Number 61 (April 2017)

Author (Corporate)
Publisher
Series Title
Series Details Number 61
Publication Date April 2017
ISSN 1977-4028
EC ZZ-AC-17-003-EN-N
Content Type

Killer Apps in advertising: what's coming next?

Summary:

This issue focuses on the EU boost for digital advertising startups. Looking at the shortlist of projects covered, the companies that will manage to stand out will clearly be those able to find the right balance between respect for privacy, non-intrusiveness, automation, personalised content and contextualised adverts. This certainly seems worthwhile: by 2020, analysts expect global digital advertising spending to reach EUR 264 billion.

This special feature is followed by other highlights across nine thematic branches of EU-funded research: health, society, energy, environment, aquatic resources, industry, information and communication technologies, security and fundamental research. The magazine closes with a list of upcoming events hosted by or involving EU-funded research projects.

Contents:

Special Feature: Killer apps in adversiting: what's coming next?

Health

  • A bioactive, bioresorbable scaffold to regenerate arteries
  • Project findings could lead to new gene-based cancer treatments
  • Hypoxia and epigenetic modifications
  • Understanding immune system processes offers hope of HIV cure
  • Handheld scanner to detect disease

Digital Economy

  • A simulation and prediction tool for paediatric clinicians
  • A heterarchical management approach to smarter energy grids
  • A new paradigm in multi-physics simulations
  • Mastering the power of social media for better emergency response
  • Multi-sensor system protects health and the environment
  • Revealing the future for concealed technology
  • Protecting core utilities and services through targeted surveillance
  • Sensor-based analytics to grow physical retail business
  • Quantum computing breakthrough described as ‘the Holy Grail of science’
  • Tired of watching videos? Say hello to the video that watches you
  • The ultimate companion app for enhanced movie or series watching experience

Society

  • Understanding the marketisation of Europe
  • Impact of new legislation for animal protection in research
  • Understanding the economics of cognitive frictions
  • Are disabled football fans still an afterthought in the Premier League?

Climate Change and Environment

  • Novel modelling tools to tackle the challenges of promoting sustainable lifestyles in Europe
  • How tropical forests can store more carbon
  • In-situ cleanup of oil-contaminated soil
  • Bacteria and soil erosion
  • Biodiversity at changing altitudes
  • New sorting techniques hold promise for metal recyclers
  • Fluorescence spectroscopy lights the way to better aquaculture
  • An all-round solution to better face water contamination events

Industrial Technologies

  • Less precious, more efficient hydrogen fuel cells
  • Exploring particles and the manufacturing process for increased access to high-value products
  • New insights into solidification cracking during steel welding process

Transport and Mobility

  • Sustainable biofuel from algae
  • Hydrogen refuelling under three minutes
  • Self-healing polymers for aircraft composites

Food and Natural Resources

  • High-tech video surveillance to combat petty crime
  • Gene expression during development: timing matters
  • Safer fish products for consumers

Security

  • New approaches to combating illegal graffiti

Fundamental Research

  • New chemical synthesis methods

Energy

  • Possible new antiferroelectric compounds for energy storage
Source Link Link to Main Source http://bookshop.europa.eu/uri?target=EUB:NOTICE:ZZ-AC-17-003-EN-N
Alternative sources
  • https://cordis.europa.eu/article/id/400800-killer-apps-in-advertising-what-s-coming-next
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