European Union Tourism Trends

Europe was the most visited tourism region in the world, and within it the European Union (EU) welcomed just under half of total international arrivals. Yet, as a result of rising tourism in many fast-growing economies, Europe was gradually losing market share in global tourism.

This publication charted international tourism trends in the EU up to 2017, including trends in arrivals and receipts, mode of transport, accommodation establishments and source markets, as well as individual destinations. It also showed that in the coming decades there was still a substantial potential for further tourism growth and continued positive economic impact in the EU.

The European Union Tourism Trends publication was part of Enhancing the Understanding of European Tourism, a
joint project by UNWTO and the Directorate-General for
Internal Market, Industry, Entrepreneurship and SMEs of
the European Commission (DG GROW).

World Tourism Organisation: Regional Programme for Europe http://europe.unwto.org/

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