Reflecting the Global? The Common Agricultural Policy and Its Perception in Public Media Discourse

Abstract:

The paradigm shift in the Common Agricultural Policy (CAP) is an instructive case to study the Europeanization of national media discourses. Yet, the symbolic influence of CAP reform cannot be sufficiently understood without considering its embeddedness in global policy frameworks. Hence, by means of content analysis, this paper aims to elucidate the impact of both global and EU farm-policy ideas on domestic debates. In particular, it seeks to reveal to what extent the multiple authorship behind the reform is reflected in discussion. Thus, the focus is on the institutional entrepreneurs with a say in the media, the ideas promoted and discursive interrelations.