Press Release: WHO launches tool to help countries reduce marketing of foods with too much fat, sugar and salt to children

Across the WHO European Region, children are still regularly exposed to marketing that promotes foods and drinks high in energy, saturated fats, trans fatty acids, free sugars or salt. Despite progress in some countries, government action to restrict such marketing remains less than optimal.

On 19 February 2015, the WHO Regional Office for Europe launched a nutrient profile model for countries to adapt and use to classify foods according to their nutritional composition. Policy-makers across the Region will be able to use this tool to determine whether a food product may not be marketed to children.