Strategy for International Branding of the Nordic Region 2015-2018

Commissioned by the Nordic Ministers for Co-operation, the Secretariat to the Nordic Council of Ministers has drawn up a strategy for international branding of the Nordic region. This has been done after broad anchoring with external parties, in the public and private sectors of the Nordic countries, and internally in the Nordic co-operation networks. The Secretariat will administer and coordinate the work relating to thestrategy, in dialogue and collaboration with the countries. The strategy sets up some strategic guidelines for international branding of the Nordic region and its stakeholders, and is also an offer to all players outside the official Nordic co-operation.