How to Modernise the European Union’s Eastern Neighbourhood Policy in the Age of the Internet: The Case of Ukraine

The importance of debate about information and communication technology’s social and political impact is growing gradually in the European Union. Recently, the EU has mentioned the approximation of legislation on electronic communications with the EU acquis in the framework of the Eastern Partnership initiative. These steps were taken primarily in the context of efforts to create a system of deep and comprehensive free trade areas within the region. This paper presents a proposal for the enrichment of the European Union’s public diplomacy in the so called Eastern Neighbourhood with new tools provided by the development of modern communications technologies and based on the example of Ukraine. The country’s internet audience is growing rapidly and as such constitutes a perfect starting point for new digitally-augmented public diplomacy in the Eastern Neighbourhood.