Press Release: EU launches campaign to combat sexual violence against minors during World Cup

On 12 June 2014, a new campaign designed to raise awareness of the sexual exploitation of minors in Brazil during the World Cup was launched by the European Commission President, José Manuel Barroso.

The ‘Don’t Look Away’ (or “Não Desvie o Olhar” in Portuguese) campaign is being supported by well-known Brazilian footballers, such as Kaká and Juninho Pernambucano, and targets Brazilians and foreigners who are attending the World Cup 2014, raising awareness that sexual exploitation is a crime.