| Author (Corporate) | European Commission: DG Communication |
|---|---|
| Series Title | Press Release |
| Series Details | IP/14/104 (04.02.14) |
| Publication Date | 04/02/2014 |
| Content Type | News |
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On 4 February 2014, the European Commission started the latest phase of its 'Generation Awake' campaign which focuses on the environmental, economic, social and personal consequences of using resources unsustainably. The campaign aims to make consumers aware of the consequences their consumption patterns have on natural resources, illustrating the benefits if they choose to act differently. It centres round a fully interactive website available in all 24 official EU languages, where cartoon characters show the environmental impact of everyday purchasing decisions. |
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| Source Link | http://europa.eu/rapid/press-release_IP-14-104_en.htm |
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| Subject Categories | Environment |
| Countries / Regions | Europe |
