A pan-European trustmark for e-Commerce: Possibilities and opportunities

This study examines the possibilities and opportunities for creating a pan-EU trustmark for ecommerce by analysing existing trustmarks for ecommerce, the relevant EU legal framework and main policy options for introducing a pan-EU trustmark. The study addresses issues such as the advantages and disadvantages of a pan-EU trustmark, its scope and enforcement, its mandatory or voluntary use by traders and the need for legal changes.

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