Press Release: Climate change: Awareness campaign aims to create virtual community of young ‘changers’

The public awareness raising campaign on climate change launched by the European Commission in May 2006 moved into a final stage on 5 June, 2008, that will focus on five Member States – Hungary, Poland, the Czech Republic, Romania and Bulgaria. Launched on World Environment Day, this third phase of the 'You control climate change' campaign aimed to initiate pro-active dialogue on climate change in these five countries, where national campaigns had not yet been implemented. This stage of the campaign was centred around television advertising and a competition for young people that sought to create a virtual community of ‘Changers’ committed to reducing greenhouse gas emissions by adapting their daily habits.