Arrested Development: The Fight to End Commercial Whaling as a Case of Failed Norm Change

Abstract: The International Whaling Commission's moratorium on commercial whaling took effect in 1986, seemingly marking the adoption of a new norm, that commercial whaling was no longer acceptable. But this norm has failed to become institutionalized. This article uses the norm life-cycle approach as developed by Finnemore and Sikkink (1998) to account for this failure. The effort ran aground because the norm proved unexpectedly ambiguous, a supporting epistemic community failed to emerge, the norm conflicted with other powerful norms, the prestige of the key anti-whaling states declined relative that of whaling states, and NGO tactics failed to win over the publics in key whaling states and instead created a counter-boomerang effect. The attempt may have resulted in the emergence of an alternative norm, but actors must act now to institutionalize it.