| Author (Person) | Chapman, Peter |
|---|---|
| Series Title | European Voice |
| Series Details | Vol.8, No.12, 28.3.02, p7 |
| Publication Date | 28/03/2002 |
| Content Type | News |
|
Date: 28/03/02 By TOUGHER laws are needed to protect children from the influence of advertising and marketing moguls, a Commission-funded think-tank has warned. The group said there was 'serious concern' over the spread of ever more 'intrusive and sophisticated' advertisements and other marketing messages aimed at youngsters. The report, published on consumer affairs chief David Byrne's website, warns that 'European rules and regulatory regimes have not kept pace with this development.' It also states that industry codes of conduct are 'not satisfactory regarding the levels of protection they provide, do not go far enough and, most important, there is no enforcement.' The group concludes that a pan-EU law is needed to tackle the issue - although this could involve an element of self-regulation. Areas that could be covered by EU rules include merchandising which 'exploits' children and parents, advertising in schools, internet marketing, collection and processing of children's personal data, sponsorship and public health requirements in the food sector. The experts' warning comes as the European Commission awaits feedback from member states and MEPs on two initiatives covering sales and marketing practices. Single market chief Frits Bolkestein's draft law seeking to liberalising sales promotions includes measures designed to protect minors and young adults. For example, marketeers would have to get permission from a parent or guardian before collecting personal data. They would also be banned from offering free gifts to children if it could 'harm physical health'. Byrne has also launched a green paper on consumer protection, which could lead to EU-wide rules covering 'fair' marketing practices. Tougher laws are needed to protect children from the influence of advertising and marketing moguls, a European Commission-funded think-tank has warned. |
|
| Related Links |
|
| Subject Categories | Business and Industry |
