Press Release: Judgment of the Court of Justice in Joined Cases C-414/99, C-415/99 and C-416/99. Zino Davidoff SA v A & G Imports, Levi Strauss & Co Ltd, Levi Strauss (UK) Ltd v Tesco Stores, Tesco plc and Costco Wholesale UK Ltd. The consent of a trade mark proprietor to marketing within the EEA of goods placed on the market outside the EEA must be expressed unequivocally, whether it is express or implied. Such is not the case where the trade mark proprietor is merely silent