| Author (Person) | Laitner, Sarah |
|---|---|
| Series Title | Financial Times |
| Series Details | 14.11.06 |
| Publication Date | 14/11/2006 |
| Content Type | News |
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Pending the European Parliament's first reading opinion, the Education, Youth and Culture Council, Brussels, 13 November 2006, reached a general approach on a draft directive amending the directive on the pursuit of television broadcasting activities, on the basis of a compromise text tabled by the Finnish EU Presidency. The Council addressed in particular four major issues, namely the Directive's scope, jurisdiction, product placement and quantitative advertising rules. As a result product placement in films and television programmes made in Europe moved a step closer. All fictional shows except those aimed at children could use brand promotion after a review of EU audiovisual rules intended to take account of a new media era. |
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| Subject Categories | Business and Industry |
| Countries / Regions | Europe |
