| Author (Corporate) | European Commission: Press and Communication Service |
|---|---|
| Series Title | Press Release |
| Series Details | IP/05/225 (1.3.05) |
| Publication Date | 01/03/2005 |
| Content Type | News |
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The European Union launched a new, €72 million EU anti-smoking campaign on 1 March 2005. The campaign was aimed at young people, non-smokers and those wanting to quit, offering them help to lead a life without tobacco. The European Commissioner for Health and Consumer Protection, Markos Kyprianou, kicked off the campaign at the Rond-Point Schuman outside the European Commission's Berlaymont headquarters in Brussels by unveiling the campaign slogan 'HELP: For a Life Without Tobacco' on a giant inflatable structure which was to tour all 25 EU capitals. The new campaign had been devised for the European Commission by a consortium of health experts and PR professionals (see MEMO/05/68 for details). The roadshow was to be followed by a 'HELP' TV and cinema advertising campaign over the summer of 2005. |
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| Source Link | http://europa.eu/rapid/pressReleasesAction.do?reference=IP/05/225&format=HTML&aged=0&language=EN&guiLanguage=en |
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| Subject Categories | Health |
| Countries / Regions | Europe |
